Reed Ground Rules

Two ways to ensure you don’t get the job before you ever interview

interview cancelled

ONE

Several weeks ago a close friend of mine who is also a small business owner set out to hire a new employee.  After posting the position, she screened the resumes and selected two candidates to receive an interview.  After calling the first job seeker (let’s call him John) to confirm the interview, the first question he asked was “How much is the pay?”  That was his first mistake.  From the perspective of the hiring manager, he was more concerned with what he stood to get out of the job rather than showing what value the employer stood to gain from hiring him.  His second mistake was that he did not know which job it was that he applied to.  She promptly cancelled his interview.

John lost the race to find a job before the starting gun was ever fired. Not only did he mention pay way too early in the process, but his attention to detail (a critical job skill) left much to be desired.  The pay range was listed in the job description.  And yes, I get it, when you’re in the middle of a job search it’s not inconceivable that you would lose track of the positions to which you have applied.  But, your credibility depends on being able to keep them straight.  Make use of a spreadsheet or document of some sort to stay organized.

Let’s be clear, I don’t blame him for this job search faux pas.  He simply didn’t know.  However, when you need a job, you can’t afford to make these types of seemingly harmless mistakes.  The most unfortunate thing about this situation is John missed out on an opportunity that he very well could have been qualified for simply because he threw up a red flag for the employer before the hiring process even started.

Instead of asking about pay right from the start, John should have expressed excitement about the opportunity and thanked the hiring manager for the chance to interview.  Once he receives an offer, then a serious conversation about pay can begin.

TWO

The hiring manager then placed a call to the second job seeker (let’s call her Ashley) to schedule an interview.  Ashley then abruptly asked for the job responsibilities (all of which were included in the job description) because she is “…so busy working and she didn’t want to waste her time coming in to interview if the job is not going to be what she thinks it is”.  What a turn off for the hiring manager!  That’s like going on a first dinner date and opening the conversation with “Are you open to getting married in the next 6 months? Let me know now, so that I don’t waste my time in a relationship that’s not going anywhere.”  Can we order the appetizer first before we plan our life together???  There is something called “finesse” that this candidate failed to deploy.  Her interview was also…..Cancelled.

No employer would want to hire someone with the attitude that Ashley demonstrated before ever interviewing for the position.  Ashley should have graciously accepted the interview, which, I might add is where you and the employer can determine mutual “fit”.  What I mean by that is Ashley would’ve been able to tell if the company and the role was right for her after she had the chance to meet the hiring manager and the other people with whom she would be working.  Most, if not all of her questions would’ve been answered during the interview process.  The key is to ask questions intelligently while also demonstrating your knowledge of the company and its operations.  By doing this, you are selling yourself to the employer while also getting the information that you need to make a decision on whether the job is for you.

Any person can make mistakes like these, but they can be prevented.  The bottom line is that your interview starts from the very first interaction.  Don’t take for granted every opportunity that you have to make a great impression!  You just may get the job in the end.

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The Ultimate Hack for Getting Un-Stuck from a Career Funk!

Take baby steps in the right direction to move forward

It’s been a while since my last post so let me take a moment to fill you in.  Over the past week, I have been stricken with….dun dun DUNNNN…wait for it………. writer’s block. It turns out; this is a pretty common problem in the life of a blogger. I have gone back and forth over a variety of topics that I could write about but just couldn’t manage to get anything (that spoke to me) out of my head and down on paper. So, I decided to Google articles on how to overcome writer’s block.  There was one piece of advice that stuck out, and that was… If you have writer’s block, the best thing that you can do is to just start writing about anything so that you can get your creative juices flowing rather than just sitting there stagnant, and motionless trying to figure out what to write next.

Well, little did I know, that one piece of advice gave me inspiration for my next blog! So, here it is.  I frequently meet with people who are struggling to take the next step in their careers,  job search, and sometimes even in their personal life. This may be for a variety of reasons. 1) fear 2) they don’t know what step to take next 3) they are just plain tired of thinking about the problem without having a solution. In this state of mind, it can be easy to find yourself somewhat paralyzed, stuck, and ready to give up. But, wait, don’t give up just yet…there is something that you can do to get the ball rolling again and get “un-stuck” from your career funk.

JUST MOVE

When you are faced with a challenge that seems insurmountable, sometimes all you need to do is take 1 step forward.  JUST DO SOMETHING. You never know what may be waiting for you on the other side of your “stuck-dom”.

Imagine this scenario. You are driving along the highway and you’re about to be late for a very important appointment. You’re in the fast lane, but there is a traffic jam and it is moving very slow. You’re getting antsy and nervous because you can’t be late, but this is the lane you have to be in to make your exit. You can either a) stay in the slow-moving lane and be late to your appointment or b) move over one lane to try to get around the traffic. You decide to move over one lane, and what do you know, that lane is moving! Not only is it moving steadily, you were able to find a gap in the traffic way ahead of where you were and you can still make it back over to the fast lane in time to make your exit. You arrive to your appointment on time and all is right with the world.

My point is, sometimes you may not know the cause of the traffic jam, but if you don’t make a move you just may miss your appointment. There is something better waiting for you at the end of the road. Just make a move.

What things in your life are you stuck on? What small baby step can you do today to take action?  I would love to hear your story!

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5 Jobs that are MOST ideal for your personality!

bi_graphics_personalitytraitjobs-1I love this infographic!  Though it may not be the end all be all for someone trying to find the perfect job, I think that it is still a great tool for determining whether you are on the right track.  My Myers Briggs personality type is INFJ, (Introversion, Intuition, Feeling, and Judging).  My top 5 jobs according to Paul Tieger, author of “Do What You Are” are:

1. Therapist/Mental Health Counselor

2. Social Worker

3. HR Diversity Manager

4. Organizational Development Consultant

5. Customer Relations Manager

If you look closely at my top 5 jobs, there are several themes that you can find: listening, helping other people in an advising capacity, relating to others, understanding or interpreting, and requiring sensitivity to the needs and reactions of others.  My current job as a career coach, though not specifically called out as one of my “Top 5 jobs”, could definitely make the list.  Hence, why I think this is a great guide and can help give you ideas of other jobs that will highlight your natural strengths and abilities, and be a great fit overall.

If you’ve never taken the official Myers Briggs assessment, you can take this free personality test that is very similar to it and get your personality type.  What are your Top 5 jobs?  Do they align with either your current job or jobs that you’ve held in the past?

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Don’t Worry, Be Happy, Commute Less

Does your commute to work leave you irritated, aggravated, and just feeling downright EVIL? If so, this Office Space video may just about sum it up for you, except that I think that Peter Gibbons was able to remain pretty calm.

Over the course of my career I have had a variety of commute lengths. The longest one was 1.5 hours each way. I’m not sure what possessed me to make the decision to take a job with a long commute. But hey, we’ve all made decisions before that we have come to regret haven’t we?  After roughly $20 in tolls and at least 3 hours of fighting brutal traffic each day, I had come to believe that road rage isn’t something that you just have. It starts out small like a sore that is semi-aggravated but not too painful and then it grows into a large, painful, puss-filled boil. And once it pops, all of a sudden you are a cursing, angry maniac driving along the highway. Is this you? You can tell the truth.

One day, several years ago on my way home from work, after sitting in the traffic jam of ALL traffic jams, I said to myself, “Self…why do you put yourself through this agony?” Three hours each day is gone from your life, never to be returned. Three hours each day could be spent doing more important things, which for me involved spending time with my husband and daughter.

Now, I know that some of you reading this have commutes that are longer than 3 hours a day, but I think that no matter how long your commute, if you get to a point where you feel the need to churn out a cost-benefit analysis in excel on how much the job is really worth to you, you list out all of the opportunity costs of your commute length, or you wake up every morning feeling energized and ready to start the day, but as soon as you get to work you feel lethargic and have a sour attitude then your commute is TOO LONG.

According to an article in the Daily Mail entitled The secret to happiness? DON’T commute, cutting your commute could be the key to happiness and workers with long commutes to work ‘worry more’.  The author refers to a survey that was conducted which finds that 40% of commuters who travel for more than 3 hours a day, worry for the rest of the day. But only 28% of people with commutes less than 10 minutes worry. Not only is the commute the most hated part of the day, people with long commutes are more tired and less happy.

So, why do we make the mistake of choosing a job with a long commute if long commutes negatively affect our happiness?

According to this Huffington Post article, Happiness Research Ranks Commuting Low, one of the reasons is we aren’t good at determining the costs of a commute. We think that a high salary will make us happier and that we will get used to being in the car for long periods of time.

According to Harvard psychologist Daniel Gilbert, it is impossible to adapt to a long commute. He says,

Driving in traffic is a different kind of hell every day.

The article also states that to be compensated for a one-hour commute, you would need to make a 40% higher salary! So, do you remember that cost-benefit analysis I was referring to earlier? Yeah, 40% more money, cash, dinero, moo-lah.

Furthermore, more calculations were done by Harvard political scientists. A rule of thumb came out of it, and that was that every 10 minutes of commuting results in 10% fewer social connections. Yes, you heard it right. A long commute leads to social isolation which causes unhappiness.

I don’t know how accurate all of these calculations are, because I’m not a political scientist and I didn’t go to Harvard. What I do know is that, for me, no amount of money or prestige, can replace time with my family, and overall balance in my life. I am now in a job with what I consider to be a reasonable commute (30 minutes door to door) and for me the peace of mind and well-being that I have is worth more than its weight in gold.

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How to Get Your LinkedIn Photo Money Shot!

Anyone who does not have a LinkedIn photo and has read my post from February 12, 2015, “Would You Want to Hire this Person?” should now be making plans to add a LinkedIn photo to their profile. Right??? Yes?? Great! Now, we can move on to making sure that your LinkedIn photo is EPIC!” There are several things you should think about when either evaluating your current LinkedIn photo or when you are about to take a new one.

  1. You are the STARNo other people should be in the frame of your LinkedIn photo. Even if there were originally other people in your photo and you have cut or cropped them out, you still shouldn’t use the photo. The reason for this is that when others are cropped out, your body is usually tilted at an odd angle and it is obvious someone else used to be in the photo.
  1. Good lightingTake your photo in a well-lit area to ensure that people are able to see you clearly. Your LinkedIn photo should never look like it was taken in a nightclub.
  1. You are looking directly into the cameraDon’t let your creativity get in the way of having a professional LinkedIn identity. You may think it’s cute that you’re looking into the sunset in your LinkedIn photo, but it’s really not. Always look directly into the lens for the most professional image.
  1. No Selfies PleaseLinkedIn is not the place to showcase your selfie skills. Save the selfies for Facebook and Instagram. Take the time to have someone else take your photo.
  1. No photo treatmentsWe live in the age of technology where the average person can do anything and everything to alter a photo. However, on LinkedIn keep it simple. Don’t add any filters, colors, or other treatments to your photo.
  1. Show your personalityLet your personality shine. Don’t try to be someone you’re not. Don’t feel obligated to have a toothy grin in your photo if that is not who you are. However, you should always try to look approachable and friendly.
  1. Do some benchmarkingEnsure that your photo is appropriate for your chosen industry. Take a look at the photos of other professionals in the same industry and/or company. Take note of what their photos look like and try to mirror that as much as possible.
  1. Keep your photo updatedAs a rule of thumb change your LinkedIn photo every 2-3 years if there are no major changes to your appearance. If your appearance has changed in a significant way, then you should update your photo to reflect the way you look at that point in time.
  1. Make sure your facial features can be seen clearlyThe focus of the photo (your face) should be easily seen. You don’t want to look distant, forcing someone to squint to see your facial features. For the same reason that you shouldn’t look like you are too far away, you also shouldn’t look like you are too close to the camera. Your face should not look as if it is smashed into the camera lens. Maintain a comfortable distance that is easy on the eye of the reader.

10. Groom yourselfTreat your LinkedIn photo as if you are going on an interview with your #1 company. Strive to look your best. Get a fresh haircut, tame fly-a-way hair, trim/cut your mustache or beard if you have one, and iron your shirt or blouse.

11. No-No’s that require no explanation. Never use a photo that…resembles a mugshot…is taken while intoxicated…shows cleavage…shows chest hair…has squinting eyes…shows you slouching against a wall or in a chair…has weird angles.

When taking your LinkedIn photo, capture multiple shots so that you have options to choose from. It also doesn’t hurt to have a friend, colleague, or trusted mentor there with you to provide feedback on the best angles and backgrounds. Remember that you don’t need to pay hundreds of dollars for a professional to take your LinkedIn photo, but your photo must be professional! Good luck!

P.S. Feel free to email your LinkedIn photo to me at erin@reedgroundrules.com. I would be more than happy to provide you with constructive feedback.

 

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An Oompa Loompa Can Teach Us a Thing or Two

By now you’ve probably heard about the Texas teenager that took to Twitter to lament her upcoming first day at her new job. Twitter user Cella said in her tweet… “Ew I start this **** *** job tomorrow,” adding a string of thumbs-down emoji characters.  Her would-be boss found out about her tweet and then responded with his own tweet  “And….no you don’t start that ** job today! I just fired you! Good luck with your no money, no job life!”

Click Here for the Story

After hearing about this story I couldn’t help but get flashbacks to the original Willy Wonka and the Chocolate Factory movie. Some of you may remember those weird-looking Oompa Loompa men that sang a song mocking each kid that was taken away from the factory by some mishap due to their rude, spoiled, or gluttonous behavior. If you are not familiar with this movie, here is a video of one of the Oompa Loompa songs.  Don’t worry, stick with this, I will get to the point in a minute.

 I decided to tap into my creativity and do my own light-hearted rendition of the Oompa Loompa song to help others reflect on this huge Twitter mistake! Enjoy!!!

Oompa Loompa doopity doo

I’ve got a perfect puzzle for you

Oompa Loompa doopity dee

If you are wise you’ll listen to me

What do you get when you

Type out a tweet

Without even thinking

What it might bring

You applied for a job

But you were a snob

Now you’re on the couch

Watching spo-onge Bob!

And you get nooooo cheeeeeccckkkk!

Now that your story has gone viral

Good luck getting on a payroll

And since your brand has taken a hit

I hope your career doesn’t go to the pits

I hope you won’t

Take a page from her book

Watch what you tweet

And write on facebook!

Oompa Loompa doopity da

This is a lesson that will go far

Next time you’ll think before you do

Like the Oompa Loompa Doopity doo!

This was all in fun, but on a more serious note, I am also trying to demonstrate a very important lesson.  Your social media activity can make or break you.  In this case, the impact was immediate but that is not always the case.  Your past can also come back to haunt you especially if it is out there for the world to see.  So, how do you prevent this from happening?  Visit your social media accounts regularly to ensure that there is nothing out there that you don’t want others to see.  Think before you post.  If you wouldn’t want your grandmother to see it, then it probably isn’t a good idea to post it.  Your brand is very important.  Protect it at all costs.

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Would you want to hire this person?

no linkedin pic

Company A is your dream company.  Hundreds of thousands of people would love to work for this company.  They get 1,000,000 resumes each year.  For years you have researched, studied, and followed this company.  You paid $500 to have your resume re-written to impress their recruiting team.  You even went back to school to make yourself more marketable.  The lead recruiter from Company A has a very important job opening.  They want someone with YOUR exact experience.  The recruiter logs in to their corporate LinkedIn account and performs a keyword search in hopes to find the perfect candidate.  Your profile pops up along with 50 other potential candidates (It is a highly specialized role).  Keep in mind that all the recruiter is able to see before clicking any of the 50 names is the photo, name, headline, and city/state.  Your LinkedIn heading is the only one without a photo.   Do you think the recruiter will …

A) Click on your profile to read more about your work experience

B) Look over your profile and move on to the next candidate

The answer is B!

Your LinkedIn profile is 11 times more likely to be viewed with a profile photo than without an uploaded photo.

In 2012, TheLadders conducted an eye-tracking heat map study that found that when recruiters are looking at your LinkedIn profile, they spend 19% of their time looking at your picture. Much less time is spent on your skills or past work experience. This goes to show that your picture plays a very large role in whether you’re able to spark a recruiter’s interest enough to reach out to you.

You don’t need to pay hundreds of dollars for a photographer to take a professional LinkedIn photo of you.  In fact, my current LinkedIn profile picture (www.linkedin.com/in/erinareed/) is one that my colleague took of me inside of our office building.

Although your photo does not have to be taken BY a professional, it should BE professional.  To learn more about the Do’s and Don’ts of your LinkedIn photo, check out my next blog post.

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Push your job search along during the holiday season with these 12 activities.

Holiday Job Search

 

A couple of weeks ago, I asked my 4 year old daughter “Baby, what do you want for Christmas?” She responded, “Ummmmm, I want a talking Sofia doll.” My response was, “Is that all you want? She replied, “Yes Mommy”. In disbelief that she only wanted one gift, I asked her the same question probably 2 or 3 more times in the following days. Not only was there no change to her response, but her tone got more and more exasperated each time that I asked. “Mommmy, I already told you what I wanted for Christmas…a talking Sofia doll.”

 

I thought to myself, “Well, at least the girl knows what she wants.” However, in all of her innocence, she had no clue how much I would soon have to go through to get it. Such a simple request would require multiple internet searches, leafing through holiday toy circulars, and fighting holiday traffic and crowded stores.

 

For my daughter, the end result was a talking Sofia doll, but it was up to me to jump right in with a laser focus so that I could have this present ready for her on Christmas morning. Your perfect job may not come in December and wrapped with a big red bow, but it will take the same amount of determination and a steady march to the finish line to get it.

 

Contrary to popular belief, now is the perfect time to keep your job search moving along. Check out the following ideas for job search productivity during the holiday season.

 

  1. Network, Network Network! – Attend every holiday party that you are invited to and meet at least 5 new people.
  2. Update your resume – If you’re a student, update your GPA and add any new student organization leadership positions that you have obtained.
  3. Make a wish list of companies to pursue in 2015.
  4. Research! – Read an article each day on new trends in your chosen industry.
  5. Practice interview questions – Record yourself on your smart phone so that you can see your mistakes.
  6. Refresh your personal elevator pitch – What is your unique value proposition?
  7. Update your business professional wardrobe – Make it to all of the After-Christmas sales – You can find tons of great deals.
  8. Update your LinkedIn profile – Add a new photo, headline and summary; this will surely get you fresh views from your connections! Send a quick email to the 1st degree connections that took a peek at your profile.
  9. Ask for LinkedIn recommendations from past work colleagues or friends that are in town for the holidays.
  10. Touch base with contacts you haven’t corresponded with in a while – Meet up for coffee or lunch. It will probably be a welcomed break away from all of the holiday shoppers!
  11. Post an interesting article on your LinkedIn news feed to get more profile views.
  12. Set 5 new “S.M.A.R.T.” career goals/resolutions for the New Year.

 

One of my favorite things about the holiday season is the energy of excitement and anticipation that it brings. My daughter is excited beyond words. She looks under the tree every day in expectation that her talking Sofia doll will surely be under it soon. Take this same energy and channel it for your job search in anticipation that your dream job is right around the corner.

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Is your job search CRUSHING your spirit?


I am a Candy Crush addict.  So, naturally I couldn’t resist the urge to write this blog post. Just the other day I was playing the extremely popular game of Candy Crush, which to be sure, has eaten up hours upon hours of my free time, and it dawned on me that Candy Crush is a lot like a job search.

There is a learning curve
If you succumb to the peer pressure (as many do) and decide to try out the game of Candy Crush, you will most likely just start moving the candy around the board and gradually learn the game strategy by trial and error.  It may take you up to 10 levels of game play before you fully get the hang of what you are doing and start to rack up high scores.  Similarly, there is a learning curve involved with any job search.  You will apply to multiple jobs and network with numerous people.  All the while you are likely to feel like you are just going through the motions without seeing any reward.  Let me be the first to tell you that in most cases a job search is a marathon and not a sprint.  In the Candy Crush world you may beat 15 levels in a row and then hit level 16 and you stay on that level for weeks at a time.  Knowing this when you engage in a job search will keep you from getting frustrated easily and allow you to develop an approach that works best for you.   
There is a formula for success
In some Candy Crush levels you must complete a formula of “orders” to win.  For example, match 20 green, 20 blue, and 20 red candies to win this level!  A job search is very similar.  To land the job of your dreams, all of your “candies” must be aligned so to speak.  You will have to network until you drop, conduct informational interviews, prepare a resume and cover letter that highlights your best skills, develop a compelling LinkedIn profile and learn how to rock your interviews among a host of other activities.  In Candy Crush, if you don’t complete one of the orders in a certain number of moves, YOU LOSE.  Likewise, don’t take shortcuts with your job search or you just may find yourself looking for a job for a really long time.
One mistake can RUIN your game
In Candy Crush if you let the chocolate road blocks build up, your game will be over very fast!  Likewise, in your job search, a hit to your personal brand like unethical or inappropriate behavior or misrepresenting yourself on your resume can bring your job search to a screeching halt.  Don’t allow missteps like this to stain your reputation.
Be humble and ask your friends for help
The beauty of Candy Crush is that when you run out of lives, you can ask your Facebook friends to send you more!  You can do the same in a job search!  Don’t be afraid to ask for help. Getting advice on your resume, personal brand, 30 second commercial, interviewing skills, and/or LinkedIn profile can only make you better.  So, do it!  Side note: You know the people on Facebook that get really mad that they are getting so many notifications to help their Candy Crush addict friends (like me)…ignore those people!  They aren’t interested in helping you anyway, so move on to those that will boost you in your job search efforts.
You will get stuck…..Don’t give up!
I am currently stuck on level 169 of Candy Crush and have been for the last 6 months or so.  When you’re searching for a job sometimes you will feel like you aren’t making any progress.  Every company that you have interviewed with has told you no and new leads just aren’t crossing your path anymore.  Quite honestly, you’ve gotten to a point where you want to take a break because you’re just so FRUSTRATED!  It’s easy to bow out for a little while and go on hiatus.  Don’t do this, KEEP TRYING.  All you need is ONE yes!  For example, early on in my Candy Crush addiction, I got up to level 69 and played it probably over 500 times and lost with each and every try.  One day, out of the blue, I decided to play and whether it was a stroke of luck or my determination to get past the level, I WON!  I screamed and jumped up and down as my husband looked on wondering what was wrong with me.  If you are putting your best effort into your job search, your day will come.  Just don’t give up!
Don’t try to beat your friends score, Go after your personal best!
The Candy Crush game will show you the top scores of your friends in each level and you can try to beat those scores.  In the Candy Crush world a little competition never hurt anyone.  In fact, it’s fun!  However, in a job search, it is better to try to exceed your personal best instead.  Don’t compare yourself to others around you.  Set your own goals and strive to top them.  This is truly the best way to CRUSH your competition!  
Tell us about your job search triumphs.  What difficulties did you face?  How did you overcome them?

The iPhone Phenomenon – Does your personal brand match up?


Last week the Apple iPhone 6 was released and true to form, millions of Apple lovers lined up and camped out in front of the Apple store anxiously awaiting the doors to open.  This morning, the NY Times reported that Apple sold more than 10 million of the iPhone 6 and 6 plus in the first 3 days the phones were available in stores.
As I watched the iPhone hysteria unfold on the evening news, I thought what a great example of the power of branding.  Apple, led by the inspiration of the late Steve Jobs, has managed to create so much anticipation for its products that people are willing to sit on hard concrete for hours and even days on end to be the first to have the newest “i” product.
Just like Apple has created a brand worth billions of dollars, you too can also create a bankable brand for yourself.  Instead of beating down the doors of employers looking for a job, why not create a personal brand that will attract the recruiters to you.  A solid personal brand will help you to stand out above the rest of the job seekers out there.  Keep reading to see how to begin creating a brand for yourself.
Assess your brand
The iPhone has become synonymous with innovation, a sleek design, and a user friendly interface. What are you known for?  Are you a technology genius and the go-to person for others computer problems?  Do you know everything there is to know about home renovations?  Are you a master event planner? Are you good with numbers?
Determine the current status of your brand by seeking honest feedback from friends, family members, and even past co-workers.  One great way to do this is with the 360 Reach – Personal Brand Assessment Tool.  This tool will help you discover your strengths, weaknesses, and what the people around you really think about you.  Take this first step to discover the current state of your personal brand.
Any changes needed?
Once you’ve revealed your brand from an outside perspective, decide whether you need to make any changes to those perceptions.  Who are you? What you are about? What skills do you want to be known for? Then make sure people know about it. Here are some ways you can begin the branding process.

  • Create a compelling LinkedIn profile that showcases your expertise.
  • Join LinkedIn groups with professionals that have similar interests, post interesting articles, and become active in conversations.

  • Join your favorite professional organization and volunteer to lead a committee. (For example, if you are an expert in social media, then join the Marketing committee or offer to head up the marketing efforts for a major event sponsored by the organization.)

Protect your brand at all costs
You have the power to shape how you are perceived by others through what you say and do, as well as by what you don’t do.  Therefore, it is critical that once you have established a solid personal brand, make sure that all of your actions are aligned with the brand that you’ve created.  Also, remember that social media can be your best friend or your worst enemy.  Don’t ever post anything (photos, status updates, etc.) to Facebook, Instagram, or LinkedIn that can call your brand into question.      
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